“Sebach plays its game”: Sebach tries his luck with interactive entertainment in order to convey Sebachs Brand and loyalize costumers. The game is an Arkanoid style break-em all structured in eleven levels, each focused on one Sebach product. Coming from the construction industry, our hero has to free the Sebach cabins obstructed by bricks and obtain the best possible score. Presented with fun, illustrated graphics, the game is also enriched by wacky and ironic interactive cartoons.